Free Neopets Stuff is a virtual pet website launched by Adam Powell and Donna Williams on November 15, 1999. Six months after the web site was launched, Adam Powell and Donna Williams successfully sold a majority share to a consortium of investors led by Doug Dohring. On 20 June 2005, Viacom bought Neopets, Inc. for $160 million (USD). Free Neopets Stuff consistently ranks as one of the top stickiest sites.
Free Neopets Stuff is based around the eponymous virtual pets that inhabit the virtual world of Neopia. Visitors can create an account and take care of up to four virtual pets, buying them food, toys and other accessories using a virtual currency called Neopoints Free Neopets Stuff. Neopoints can be earned through playing games, investing in the stock market, trading and winning contests. Users can explore the world of Free Neopets Stuff with their Neopets and interact with each other through the NeoBoards, Neomail, and guilds Free Neopets Stuff.